The cement consulting company, Whitehopleman, was founded in 1996 with the intention of providing innovative services and solutions to improve the performance of cement manufacturing and supply companies. Over the years these services have evolved to focus on the investigation, identification and dissemination of best practice in all aspects of the cement industry.

The industry-wide benchmarking service identifies best practice in the industry and allows subscribing companies to quantify the gap between their performance and the best companies in the industry. Technical audits and process modelling services investigate the means to improve performance and close the gap towards best practice. Training and inter-company networking services encourage the dissemination of best practice in the cement industry.